Built with Intention

Built with Intention is a podcast dedicated to helping entrepreneurs and business owners create ventures that reflect their core values and support long-term success. Hosted by Sean O'Connor, the series features conversations with experts who share insights on aligning business practices with personal ethics, fostering innovation, and navigating the challenges of entrepreneurship. Whether you're starting a new venture or looking to refine an existing one, Built with Intention offers valuable guidance to ensure your business thrives with purpose and integrity.

Episodes

Latest Episodes

2 hours ago

21 min

Episode Summary: In this episode of Built with Intention, host Sean O'Connor and attorney Sarah Soucie Eyberg delve into the complexities of classifying workers as independent contractors or employees, focusing on Minnesota's legal landscape. Sarah, founder of Soucie Eyberg Law, explains the critical differences between the two classifications and the implications for business owners. They discuss the factors that determine classification, such as control over work and the presence of other clients. Sarah emphasizes the importance of understanding jurisdiction-specific rules and the potential legal consequences of misclassification, including tax liabilities and penalties. The episode provides practical advice for business owners on how to assess their current worker classifications and the steps to take if a reclassification is necessary. Listeners will gain valuable insights into maintaining compliance and avoiding costly legal pitfalls.
Key Timestamps:00:01 – Introduction00:22 – Importance of Worker Classification01:00 – Defining Independent Contractors vs. Employees02:08 – Control as a Key Factor03:13 – Business Responsibilities and Risks04:23 – Signs of Misclassification05:52 – Government Indicators of Employee Status07:17 – Jurisdictional Considerations08:06 – Agreements vs. Actual Practice09:09 – Consequences of Misclassification11:05 – Transitioning from Contractor to Employee12:09 – Importance of Regular Classification Reviews13:45 – Key Elements of Contractor Agreements15:01 – Deciding on Hiring Classification17:13 – Regular Review and Risk Assessment19:33 – Industry-Specific Scrutiny
About the Show: Built with Intention is a podcast dedicated to helping entrepreneurs and business owners create successful, values-driven companies. Hosted by Sean O'Connor and featuring insights from Sarah Soucie Eyberg, a seasoned attorney in business and employment law, the show covers essential topics like legal compliance, strategic planning, and ethical business practices. With a focus on clarity and actionable advice, Built with Intention aims to empower listeners to make informed decisions that support long-term growth and sustainability.

2 hours ago

21 min

Sep 24, 2026

21 min

Episode Summary: In this episode of Built with Intention, host Sean O'Connor and attorney Sarah Soucie Eyberg discuss the most common legal mistakes new business owners make and how to avoid them. Sarah, the founder of Soucie Eyberg Law, emphasizes the importance of addressing legal matters early in the business lifecycle to prevent future complications. 
They explore topics such as the importance of having solid contracts, understanding worker classification, and the risks of using online legal templates. Sarah shares insights on the invisible nature of legal risks and the benefits of proactive legal planning. The episode provides valuable advice for entrepreneurs on how to protect their businesses from unforeseen legal challenges, ultimately saving time and money.
Key Timestamps:00:01 – Introduction00:08 – Common Legal Mistakes for New Businesses01:00 – Ignoring Legal Setup in Early Stages02:11 – Risks of Poor Contracts and Agreements03:22 – Invisible Legal Risks for Entrepreneurs04:05 – Importance of Proactive Legal Work05:36 – Overlooked Legal Documents06:53 – Ownership Agreements and Their Impact07:51 – Personal Experiences with Legal Agreements10:37 – Limitations of Online Legal Templates12:21 – Understanding Contract Clauses15:24 – Legal Issues Arising from Business Growth16:36 – Misclassifying Employees as Contractors17:50 – Intellectual Property and Tax Surprises18:46 – Advice for New Business Owners
About the Show: Built with Intention is a podcast dedicated to helping entrepreneurs build businesses that align with their values and ensure long-term success. Hosted by Sean O'Connor, the show features insightful discussions with legal experts, business strategists, and industry leaders. 
Each episode provides valuable advice on navigating the complexities of business law, marketing strategies, and operational challenges. With a focus on ethical practices and intentional growth, Built with Intention is a must-listen for anyone looking to create a sustainable and impactful business.
For more information, visit our website:  www.selbizlawmn.com

Sep 24, 2026

21 min

Sep 10, 2026

20 min

Episode Summary: In this episode of Built with Intention, host Sarah Soucie Eyberg, founder and principal attorney of Soucie Eyberg Law, joins co-host Sean O'Connor to discuss the critical decision of selecting the right business structure. Sarah explains how the choice of structure serves as the legal foundation for a business, affecting ownership, decision-making authority, profit distribution, and tax treatment. The conversation covers the importance of considering future growth, potential partnerships, and the need for an operating agreement akin to a prenup. Sarah shares insights on common misconceptions, such as the differences between LLCs and S-corps, and emphasizes the importance of tailoring the structure to the specific goals and needs of the business. Listeners will gain valuable knowledge on how to set up their business for long-term success and avoid pitfalls that could hinder growth.
Key Timestamps:00:01 – Introduction0:22 – Importance of Choosing the Right Business Structure1:28 – Legal Foundation and Impact on Business Operations2:25 – Key Questions for Entrepreneurs3:42 – Tax Implications of Business Structures4:21 – Challenges of Choosing the Wrong Structure5:00 – Benefits of LLCs and Sole Proprietorships6:00 – Importance of Operating Agreements7:12 – Why One Size Doesn't Fit All8:49 – Public Records and Learning from Other Businesses10:06 – Common Ownership and Authority Issues11:48 – Role of Chambers of Commerce12:30 – Impact of Structure on Future Growth14:06 – Misconceptions About LLCs and S-Corps
About the Show: Built with Intention is a podcast dedicated to helping entrepreneurs and business owners create companies that align with their values and support sustainable growth. Hosted by Sarah Soucie Eyberg, a seasoned attorney, the show provides insights into the legal and strategic aspects of building a business. Each episode features discussions on topics such as business structure, legal compliance, and strategic planning, offering listeners practical advice and expert perspectives. Whether you're starting a new venture or looking to refine your existing business, Built with Intention equips you with the knowledge to succeed.
For more information, visit our website:www.selbizlawmn.com

Sep 10, 2026

20 min

Aug 27, 2026

20 min

Episode Summary:In this episode of Built with Intention, host Sean O'Connor and attorney Sarah Soucie Eyberg delve into the critical steps and indicators for turning a side hustle into a sustainable business. Sarah, the founder of Soucie Eyberg Law, shares insights on recognizing when a hobby or side project is ready for formalization. They discuss the importance of establishing systems and processes, the risks of delaying formalization, and the mindset shift required to transition from a side hustle to a full-time venture. Sarah also highlights the significance of understanding your organizational "why" and the potential pitfalls of trying to do everything yourself. This episode is essential for anyone considering turning their passion project into a viable business, offering practical advice and encouragement to make informed decisions.
Key Timestamps:00:01 – Introduction0:09 – Recognizing a Side Hustle's Potential1:54 – Indicators of Business Readiness3:29 – Risks of Delaying Formalization5:08 – Overcoming Intimidation in Business Setup6:19 – Importance of Systems and Processes8:16 – Building for Longevity10:17 – Balancing Full-Time Work and Side Hustles12:14 – Time Management Strategies14:21 – Legal Considerations and Non-Competes15:39 – Shifting from Doing Work to Building Systems17:12 – When to Keep a Side Hustle as a Side Hustle19:23 – The Importance of Knowing Your Why
About the Show:Built with Intention is a podcast designed for entrepreneurs and business owners who aim to build businesses that reflect their values and support long-term success. Hosted by Sean O'Connor and featuring insights from legal expert Sarah Soucie Eyberg, the show explores the intersection of business strategy, legal considerations, and personal growth. With a focus on clarity and intentionality, each episode provides practical advice and strategies to help listeners navigate the challenges of entrepreneurship and create businesses that thrive.

Aug 27, 2026

20 min

Aug 13, 2026

18 min

Episode Summary:
In this inaugural episode of Built with Intention, host Sean O'Connor sits down with Sarah Soucie Eyberg, founder and principal attorney of Soucie Eyberg Law, to discuss the importance of integrating core values into business development. Sarah shares her journey from practicing law to establishing her own firm, highlighting the challenges of transitioning from legal education to business ownership. She emphasizes the significance of aligning business practices with personal values to reduce anxiety and foster confidence in decision-making. The conversation explores the adaptability required in the legal profession and the benefits of intentional business planning. Listeners will gain insights into how core values can serve as a guiding principle for business success and personal fulfillment.
Key Timestamps:
00:01 – Introduction
00:54 – Sarah's Background and Legal Journey
02:09 – Challenges of Running a Law Firm
03:48 – Building a Business with Intention
04:47 – The Role of Core Values in Decision-Making
06:21 – Overcoming Analysis Paralysis
07:18 – Client Experience and Empathy in Law
09:10 – Navigating the Social Security Disability Process
11:02 – Impact of Core Values on Career Reflection
13:01 – Lessons from Family and Business
14:32 – Personal Fulfillment in Business Ownership
15:40 – Advice for Aspiring Entrepreneurs
About the Show:
Built with Intention is a podcast dedicated to helping entrepreneurs and business owners create ventures that reflect their core values and support long-term success. Hosted by Sean O'Connor, the series features conversations with experts who share insights on aligning business practices with personal ethics, fostering innovation, and navigating the challenges of entrepreneurship. Whether you're starting a new venture or looking to refine an existing one, Built with Intention offers valuable guidance to ensure your business thrives with purpose and integrity.

Aug 13, 2026

18 min